By Morgan 
For Pakistan’s growing industry, award shows are especially important; each and every award show is not just a chance to celebrate talent and reward excellence but an opportunity for celebrities to establish themselves as larger than life beings.
No matter how new or well-known an artist is, their red carpet appearance is the first chance for them to appear in style to promote their projects of the past year and hopefully leave a lasting impression on the millions watching. On screen is where they play a character but off screen, the red carpet is one place where they promote themselves. This is why it’s particularly heartbreaking to see talented actors and actresses, who should be celebrated on their big nights, being torn apart for their fashion choices.
Our case in point is a recent award ceremony where the red carpet flaunted Pakistan’s biggest stars making the most unimpressive fashion statements.
Can we blame them?
Film and TV stars don’t know how to work the red carpet well because it’s still a relatively newer concept for them. If one takes a walk down memory lane, the Lux Style Awards launched the first proper glamorous red carpet in the country. They came in around almost 18 years ago and as the name suggests, style quotient was integral to the event.
When the industry was smaller, it was easier for Nabila’s team to manage the stars, and they did for a long time. But, with a growing industry and social media’s ever expanding and equally unforgiving reach – a practical solution needs to be found for celebrities, to save them the heartache of worst dressed lists and also dealing with their fans’ disappointment.